THE SCIENCE OF TRADITION
Amsar’s story began over six decades ago, rooted in the vision of combining traditional Ayurvedic wisdom with modern scientific rigor. With a foundation in chemistry and pharmacology, Amsar set out to redefine herbal medicine, pioneering the production of standardized full-spectrum herbal extracts.
Through tireless research and dedication, Amsar has perfected the art of extracting the therapeutic essence of over 400 herbs, crafting ingredients renowned for their unmatched quality. Today, as a primary supplier to the most esteemed names in the Indian Ayurvedic industry, Amsar operates from two state-of-the-art GMP-certified facilities spanning 160,000 square feet, upholding a legacy of excellence and innovation.
AMSARVEDA'S JOURNEY IN MODERNISING AYURVEDA
A visionary chemist with a degree from the University of Cambridge, Sri Ram Naharwar returned to his homeland to confront the healthcare challenges facing a newly independent India.
Sri Ram Naharwar's early career with multinational corporations like Pfizer and Glaxo introduced India to modern pharmaceuticals, but these companies also pressured the government to withdraw recognition of Ayurveda, threatening a 5,000-year-old tradition relied on by 90% of the population. Recognising the need to preserve Ayurveda, he identified key gaps in the herbal industry, such as a lack of scientific methods and standardisation. In 1963, he founded Amsar, merging traditional knowledge with modern science to elevate Ayurveda into a scientifically validated system.
This pioneering vision continues to define Amsarveda’s approach to cosmetics and herbal medicine under the leadership of Dr. Vikram Naharwar. By combining advanced scientific methodologies with the timeless wisdom of Ayurveda, the company has developed a range of high-quality, natural products that address modern skincare and healthcare needs while honouring its heritage.
DELIVERING EXCELLENCE THROUGH IN-HOUSE EXPERTISE
At Amsarveda, we craft our cosmetics and herbal remedies using herbal extracts that are meticulously produced in-house. Each herb undergoes rigorous testing for purity, bioactives, and safety, including checks for adulteration, bacterial contamination, and heavy metals, conducted in our state-of-the-art laboratories. This ensures that every ingredient meets the highest quality standards before being integrated into our products.
Dr. Vikram Naharwar also championed sustainability by pioneering organic certifications and adopting eco-conscious practices, such as using renewable energy and treating liquid runoff for reuse. These efforts align with our philosophy of respecting nature while delivering products of uncompromising quality.
For over 60 years, Amsarveda has remained dedicated to blending traditional wisdom with modern science, ensuring our products reflect the finest natural ingredients backed by research and innovation. This approach makes our cosmetics and herbal remedies a testament to authenticity, safety, and efficacy.
THE FERMENTATION EDGE
FERMENTED SKINCARE: ENHANCING EFFICACY THROUGH LACTOBACILLUS
Fermentation is a powerful process that enhances the bioavailability of ingredients in cosmetics, transforming them into micronutrients that the skin can easily recognise and absorb.
At Amsarveda, we utilise Lactobacillus in our fermentation process to break down complex compounds into simpler, more effective forms. Through fermentation, we ensure that our products offer superior efficacy and nourishment for the skin.
